Prioritizing Mental and Physical Care:
How Imagine Guided Health Outreach Efforts for the Sheet Metal Industry
87.3%
Increase in members-only logins
47.7%
Website speed improved
1 Award Won
Services provided
Graphic design
Web design & build
Content creation
THE PROBLEM
The Sheet Metal Occupational Health Institute Trust is charged with conducting research and developing programs to foster safe and healthy work environments throughout the sheet metal industry. The trouble is, they were using a dated website with broken links, hard-to-find resources and limited functionality. To register for a class, members had to call the office.
THE SOLUTION
The best tactic to improve the Trust’s goals — ensuring all members across the U.S. and Canada have access to information — was a redesigned, reimagined website with new functionalities, including class registration capability, user-friendly navigation and updated content. In partnership with the Trust’s medical experts, Imagine helped craft that content not just for the website but for e-blasts, newsletters, classroom materials and more.
THE RESULTS
Overall page views increased in five months post-launch over the same time the previous year, and members-only logins to the website increased by 87.3%. The redesign decreased the number of website pages from more than 150 to 35 at the time of launch, and the website speed improved from a 4.15-second load time to 2.17 seconds, or 47.7% faster, meeting expectations. The website renovation also was honored with a Pinnacle Award from the Public Relations Society of America’s Las Vegas Chapter.
