Complex Client, Simple Message
How Imagine Helped Substrata Share Its Eco-Friendly Products with the World
THE PROBLEM
Substrata is a Henderson-based biochemical manufacturer that makes eco-friendly enzyme products to help users tackle their toughest challenges in soil stabilization, cleaning, dust control, farming and petroleum remediation. The company has a lot to offer, and its many options made for a complicated picture in the market. To better unify their products in the minds of consumers, they needed help developing a solid brand identity.
THE SOLUTION
Imagine incorporated universal recycling arrows into Substrata’s new logo. The green “U” and blue “A” tell clients right away that Substrata is an environmentally conscious company striving to improve both greenspace and water conditions. Those same eco arrows were echoed in each product’s landing page. Substrata’s logo subhead, “Solutions Powered by Enzymes” sums up the company’s mission in a quickly digestible (no pun intended) identifier that makes it crystal clear what they do.
THE RESULTS
Substrata has quickly become the go-to provider of enzyme-based products, serving government agencies, commercial businesses and farmers worldwide. As clients approach, Substrata’s mission is clear the moment they see the product branding or a staff member flashes a logo-emblazoned business card.
