The path of least resistance

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A lot of times, when a client calls Imagine in the middle of a crisis, it’s up to us to react and help them to solve the problem. In the case of the Clark County Medical Society and the COVID-19 crisis, we had the chance to be part of the solution. With stay-at-home orders newly in place, the society contacted …

Pack a sweater!

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I recently attended Digital Summit Detroit, a digital marketing conference held at Cobo Center. Over the course of the two-day event, I took 12-plus pages of notes, posted a few Instagram stories, and came up with a few tips to get the most out of these types of events: Pack a sweater. I always dress in layers, despite the season, …

Be an owner, not an employee

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It’s no secret that most businesses fail within the first two years of opening. Many will attribute the failure to economic conditions or business location. However, I believe it boils down to a lack of preparation. “If I owned this company, I would do things so differently.” “People really like my cupcakes. Maybe I’ll start selling them.” “This town really …