I’m a customer. I buy things. I know the struggle of wanting to save a few bucks by shopping around. But, unlike some consumers, I understand the cheapest option is not always the best. There is an amount of quality you sacrifice when you only look for the cheapest option. Same goes for marketing. Websites, logos, graphic design – all …
I know it may be hard to believe, but here at Imagine, there are some aspects of marketing that we don’t do often enough to excel in. When that happens, we partner with other agencies to provide our clients with the services they need to meet their goals. For example, if a client needs some high-level digital advertising, we may …
Over the years, I’ve been part of more brainstorming meetings than I can count. And in that time, I’ve seen many different kinds of techniques and strategies used to get to a solution. I’ve come to believe that the most critical moment in the brainstorm is the launch of the meeting. There are many ways to conduct a brainstorm, but …
Between determining allocation for new projects and looking at future investments, sometimes the focus of your company can turn away from the customer. It’s something that easily happens when business owners are trying to keep the doors open, and it can even sneak up on you when you think everything is just fine. The point is, it’s easy to get …
Many times throughout my career, I’ve heard other business owners complain about their employees doing things on the side. They feel it causes them to lose focus and energy. Put another way, in return for a paycheck, they get to own them 24/7. That’s an unenlightened attitude, perhaps a holdover from the “Mad Men” era. Here at Imagine, we actually …
No matter what side of the political aisle we’re on, there’s one thing on which we can all agree — these are rapidly-changing times. As we gaze into our increasingly cloudy crystal balls, doubt and uncertainty appear to be the order of the day. Which leaves us two choices: sit back and wait to see what happens or take action. …
I participate in a group chat with some of my overseas cousins and woke up to a conversation this morning about “nutrition.” I use that term loosely because, as you know, everyone is an “expert.” One cousin asked if she should try some program du jour that was making the rounds in Australia. Everyone immediately jumped in with “You should …