risk is required I want to give you a look behind the curtain for moment. As a team, we recently took on the challenge to update the Imagine Communications website. Right out of the gate, we realized we also need to update the brand to best showcase our style and voice on the website. But what is Imagine’s style? What …
Sometimes driving a message home is all about timing. And when you’re on the open road, it feels like you’ve got nothing but time. Thanks to a total eclipse in April, a concert in May and then a convention in June — taking me to Texas, Arizona and New Mexico, respectively — I’ve become quite familiar with Route 40 over …
In the “bizarre news” roundup, you may have seen that last week a 15-foot-tall red spoon was stolen from the front of a Dairy Queen in Phoenix. The Associated Press reported on the incident March 30, stating surveillance footage showed two thieves disassembling it with precision and escaping with it on “a small motorbike.” (Yes, I have looked, but not …
Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their life. People shrugged, as who …
Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made by the creators behind so …
I recently received an email written in a bright color and the Comic Sans font, and I was surprised at my negative reaction. As far as business emails go — as well as my go-to Word default — Times New Roman, size 12, is my jam. I blame it on my journalism roots. Arial isn’t bad, either. I like them …
You’ve probably thought about the idea of rebranding already, and if you haven’t your day will most likely come. Rebranding can be intimidating. You’ve already put your name out there and the last thing you want to do is confuse or lose your target audience. Although it may appear risky, we can’t ignore the rewards that result from taking a …
I was recently asked why I use the fonts I use. There is always calculation behind font choice. Never is a typeface chosen just because it’s pretty, though that does help. I choose fonts based on who the client is, who the target audience is, and what application the font is being used for. The fonts chosen really need to …
Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst themselves while giving a half-hearted …