Bonding Through Philanthropy
How American Nevada Company and Imagine Built a Relationship Launched by Shared Goals
THE PROBLEM
Best known for projects like Green Valley and other landmark residential, commercial and mixed-use developments, American Nevada Company has played a major role in shaping Southern Nevada’s modern identity. Initially the company sought Imagine’s help in 2017 to secure press coverage for a fundraiser benefiting St. Baldrick’s Foundation.
American Nevada Company staff helps to Shine A Light on those living in storm drains
American Nevada Company staff volunteers with Project Marilyn
THE SOLUTION
Imagine founder Alex Raffi and American Nevada Company President Phil Ralston are both longtime St. Baldrick’s supporters. Their team, Bald by Design, is among the top every year at McMullan’s Irish Pub in Las Vegas as they shave their heads to raise funds to fight childhood cancer. Over the years, we have worked with American Nevada Company on press outreach for more than just philanthropic efforts. We’ve helped them publicize leadership advancements, company initiatives and property developments throughout Southern Nevada. We also have supported broader branding and digital efforts including website development and long-term messaging strategy.
THE RESULTS
Our work has helped reinforce American Nevada’s identity as one of the companies most closely tied to the growth and development of Southern Nevada and the Mountain West. Our current efforts are focused on helping strengthen the visibility and positioning of the company’s property management division along with expanding their social media presence and digital communication strategy.
