Bighorn Sheep on the Go
How Imagine Highlighted Boulder City’s Charm through Its Most Iconic Animal Residents
THE PROBLEM
Boulder City Chamber of Commerce used a grant to purchase a new trailer to function as on-the-go event headquarters and a podcast recording studio. This trailer needed to be recognizable and publicize Chamber offerings like bestdam411.com, its newest online venture designed to inform local and potential visitors about the town’s history and happenings.
THE SOLUTION
Imagine designed a wrap to promote the Chamber and help the trailer stand out. Tucked into the trailer’s towering image of Hoover Dam was an Easter egg: 10 playful bighorn sheep exploring the sites by bicycle, jet ski, hiking trail and more. Just like the real bighorn sheep, these little characters were well camouflaged in the rocky terrain pictured on the wrap.
THE RESULTS
Boulder City Chamber leadership is delighted with the wrap, and finding all 10 bighorn sheep immediately became a popular challenge for kids and grown-ups alike wherever the trailer was parked. Web traffic is up at bestdam411.com, and chamber leadership reports a great response from information trailer users, who easily spot them at events.
